Advertising Guidelines
These guidelines follow FDA guidance. In all recruitment materials, please adhere to the NIH preferred equitable language guidelines and the American Medical Association (AMA) and Association of American Medical Colleges (AAMC) Equity Guide. For further details, review the recruitment guidelines for more information on recruiting patients via advertising.
The IRB must approve all advertisements before they are used to ensure that the mode of communication and content of the ads include accurate information and are not coercive. See the Recruitment Methods page for a list of materials that need IRB review.
The IRB should review the final copy of printed ads to evaluate the relative font size used and other visual effects. When advertisements are to be taped for broadcast, the IRB should review the final audio/video tape. The IRB may review and approve the wording of the advertisement prior to taping to preclude re-taping because of inappropriate wording.
Note: The UCSF IRB does NOT have to review a study sponsor’s national recruitment campaign materials if these materials will be reviewed and approved by a central IRB or commercial IRB.
Recruitment Letter Guidelines and Sample Letter
Review the recruitment guidelines for more info about recruiting patients by letter. Submit the recruitment letter for IRB review and approval.
We have written a sample recruitment letter with guidance from the UCSF Participant Recruitment Program, which you can view below or download as a Word doc. Adjust the content for your particular study.